SHOWCASE | pitchera

Events

Humming House

Pop-Up Jam

Terra Fermata opened up its green room to host a pop-up jam for Facebook Live to promote that night's show. Humming House is a Nashville-based Americana/Folk band. I coordinated with Ginny Beagan with TCPalm and with Humming House's management to implement this advertising strategy. I suggested using the green room to give this jam a more intimate feel, similar to "Jam in the Van", "Tiny Desk", and "Sugar Shack Sessions".

Check out TCPalm's article on the event.

Silent Disco

As a creative way to keep the party going after the city's sound ordinance curfew, Terra Fermata hosted a "Silent Disco". This was a huge success, which led to two more discos at the venue. I was responsible for contracting the vendor, supervising the direction the DJs took in choosing their music and promoting this unconventional event to an audience unfamiliar with this concept.

Check out TCPalm's article on the event.

Dancin' in the Streets

Dancin' in the Streets is Martin County's longest running music festival. I operated as the artist liaison for the festival two years running. I helped contract and book the bands, coordinated show advances, and ensured that everything ran smoothly the day of the festival.

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The Day After Party

The Day After Party was a hip-hop show that I produced in conjunction with The Town Mag, Martin County's online lifestyle magazine. The show featured five local artists. During the promotional process, The Town Mag released a featured article about the event along with a podcast in which I conducted an interview with J Buzzi, the artist that I scouted for the show.

Treasure Coast Fashion Night

#TCFN is Martin County's premier fashion event. I was the music supervisor for the show, creating the playlists for the pre-party, the runway show, and the after party.

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Published Works

Papercut Magazine

Papercut is a monthly digital and on-demand print publication that chronicles the global creative eco-system. Papercut shares stories from the people, on topics and technologies that are continuously evolving the creative world. This featured article is an article I wrote on Elestial Sound, an art collective and cooperative. I was an Editorial Intern for New York City-based Papercut Magrecord label in Gainesville, FL.

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Radio Ads

Can't Buy Me Blood

Can't Buy Me Blood was a class project demonstrating a mock nonprofit advertising campaign for LifeSouth. My teammates and I wanted to grab the attention of students on the University of Florida campus and encourage them to donate blood.

Advanced Rheumatology

Center

This proposed radio ad for the Advanced Rheumatology Center of Boca Raton, FL was part of an advertising campaign promoting the services of this company. In recognigtion of the creativity that went into this campaign, my team and I were awarded Most Creative in the class.